The Weekly Memo
Bloomberg's Shakira Endorsement: Unedited!
By Chad Fifer
Aug 30, 2006

From: Hugh Perry, intern, Office of the Mayor

To: J.J. Carey, video editor, Analog Digital

Re: Paper Edit

Hey J.J.-

I've enclosed the DVD of MTV's interview with the Mayor for the Video Awards. Kevin recommended that in order to save money & time, I transcribe all the content so that you can do a "paper edit" and don't have to digitize or watch all of the footage yourself (see below). So, let us know if you need anything else and send back what you decide to use so that it can be approved.

Cheers-

Hugh

****

MTV Video Awards Interview

DVD #1 – REEL #805A01

10:24:14                     

MTV Interviewer: Okay, uh - thanks for agreeing to do this Mr. Mayor...

Bloomberg: You can call me Michael.

MTV: Okay, uh...

Bloomberg: Seriously, man. I'm cool. Let's do this.

(Bloomberg loosens tie, leans forward)

MTV: Okay, uh... let's just have you introduce yourself, and then what you do, and then give us your pick for the show...

Bloomberg: ...for the video of the year.

MTV: Right.

Bloomberg: Right. See, I'm on top of this. [says something unintelligible] I live this shit every day.

MTV: Okay, uh...

Bloomberg: So, okay. Okay. Here we go. Um... I'm Michael Bloomberg, and I'm the mayor of New York City.

MTV: Okay...

(Bloomberg lifts hands, twists fingers into unidentifiable gang sign, pouts lips at camera)

MTV: Okay. That was...

Bloomberg: BANG!!

(Bloomberg continues to stare into the camera - a long pause)

(Bloomberg slowly lowers hands)

10:33:28

MTV: Okay, thanks. Now, if you could just say your picks for the, uh...

Bloomberg: Who are the... tell me the people again...?

MTV: Right. Um. We've got Madonna, the Red Hot Chili Peppers, Panic! at the Disco, Christina Aguilera...

Bloomberg: Oh, shit, really?

MTV: Yeah, is that a...

Bloomberg: No, no, no. I got it. I got this one. Are you rolling?

MTV: We're rolling.

Bloomberg: Ok. Uh... Christina Aguilera has got one of those...

MTV: Before you get going, though, um, could you phrase it...?

Bloomberg: Oh, right, right. I know how to do this. Uh... As mayor of New York, this is a really tough one. I could go with Christina Aguilera, because she was born in Staten Island. Not to mention she's also got that whole trashy thing going for her, which is really hot to me. You know what I mean? She's not quite as pretty as Britney Spears, but that's good because you know she'd pull out all the really dirty stuff in bed to make up for it.

MTV: Okay, uh...

Bloomberg: No, I know - Britney Spears isn't nominated this year, but I'm just saying this for illustration purposes...

MTV: Uh...

Bloomberg: You can tell by the clothes Christina wears - they're all over the place, really put together badly. Just like these poor teenage girls you see all the time who come into the city for the day, and they made their own denim jackets or whatever. You know what I mean. They're wearing sneakers and some bridesmaid dress and then a ball cap or something. Gum-snappers, you know - at home they collect cheap porcelain unicorns or those harlequin masks. You've got to be careful when you're banging those chicks because...

(unidentifiable female voice off-camera)

Bloomberg: No, I didn't mean that. I just meant that the masks can fall off the wall and break really easily so you've gotta watch the headboard action...

(camera shakes... sound of door slamming)

Bloomberg: Jesus.

10:41:45

Bloomberg: Um... ok, or... I could go with Madonna, because she made it big here in New York.

MTV: What about Panic! at the Disco?

Bloomberg: (suddenly irritated) Those guys are fags. (pause) They're all guys in that band, right?

MTV: Yes.

Bloomberg: Yeah. Those guys are fags. (thinks, seems to remember something, suddenly looks VERY angry)

MTV: So, okay, not them. Not Madonna.

Bloomberg: No, Madonna's all right...

MTV: Okay - what about the Chili Peppers...?

Bloomberg: Those are all guys, too, right?

MTV: Yeah...

Bloomberg: GodDAMMIT!!

(Bloomberg pulls off his microphone angrily, begins to stand)

10:46:23

(Bloomberg is stuffing a number of 20 dollar bills into his wallet, closes it, places back in jacket)

MTV: So, you're ready then?

Bloomberg: Sure, sure. Let's wrap it up.

MTV: Right, okay.

Bloomberg: BANG!

(pause)

MTV: Okay...

Bloomberg: Just getting back into it...

MTV: Right. So let's talk about...

Bloomberg: I LIVE this shit.

MTV: So let's talk about Shakira.

Bloomberg: She's the one... She twitches?

MTV: She's the Latino woman. A dancer, yeah...

Bloomberg: Yeah - Jesus. All dirty and oily, right?

MTV: Well...

Bloomberg: She's like a sex robot, right?

MTV: Sure.

Bloomberg: I mean she dips herself in motor oil or something, right? Don't look at me like I'm crazy!

MTV: No, no. I can see that.

Bloomberg: She's Mexicanical.

MTV: Right.

Bloomberg: She's fucking MEXICANICAL!

MTV: Um...

Bloomberg: (in monotone) Take me to your burrito...

MTV: Okay...

Bloomberg: Goddamn, though, you know? That ass. (nods at somebody off camera) You like that shit? That dirty shit?

(no response)

Bloomberg: (laughs) Yeah - look at you! Damn. You're all... (makes goofy face) Right? You're all... (makes second, less entertaining face)

(Bloomberg looks around the room, seeking approval - long pause)

MTV: So can you say something about...?

Bloomberg: (deflated) Yeah, yeah, okay - I'm into Shakira. I like her.

MTV: Thank you.

Bloomberg: I'd put my sting in her, too. BANG! Bloomberg's a scorpion!

(Bloomberg leans into camera lens - his eye appears huge)

MTV: Thank you. So, can you say that back for me, then? That she's your pick for the award?

(Bloomberg leans back)

Bloomberg: Sure. Um... I could go for Christina, but she's kinda crusty, or Madonna, although she got all messed up in that horse thing - does her downstairs stuff all work after that?

MTV: Um...

Bloomberg: Forget it, forget it... But, uh... But I think I'm going to have to go with Shakira... Those hips don't lie.

MTV: Hey, great. That actually goes with her song title. We can use that.

Bloomberg: Sure, man. Use the whole thing. It's like killing an animal. Like back when cavemen used to kill animals. They'd eat some of it... make some jewelry, maybe a hair pick. Just use the whole damn thing.

MTV: Um, right.

Bloomberg: I'm an animal!!

(Bloomberg lunges at camera)

(image goes black, sounds of struggle)

END OF RECORDING

****

From: J.J. Carey, video editor, Analog Digital Inc.

To: Hugh Perry, intern, Office of the Mayor

Re: Paper Edit

Hugh-

Didn't understand most of that, but I think I can cobble together the following:

"As mayor of New York, this is really a tough one. I could go with Christina Aguilera, because she was born in Staten Island. I could go with Madonna, because she made it big here in New York. But I think I'm going to have to go with Shakira ... those hips don't lie."

How the hell I'm gonna make it look like one take, I don't know. You're gonna owe me for this one.

Sincerely,

J.J.



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